The mushroom supplement industry has experienced exponential growth in recent years, fueled by increasing consumer interest in natural health alternatives and the growing body of scientific research supporting the benefits of mushrooms.
The name For(age) is a play on “forage” but also plays with “for age.” This medicinal mushroom product would be geared towards middle-aged to elderly consumers looking for specific health benefits as they age. Benefits such as increased energy and focus, as well as reducing inflammation and lowering risk of serious disease, effectively help this demographic.
The For(age) logo playfully points to the action of foraging. The company name is clear and legible, and the curved text brings attention to the mushroom, which is of course the core of the product.
Primary
Logo
Secondary
Logo
The color palette pulls its darkest color from deep earth/soil, creating a grounded and organic foundation. The primary light color is creamy and natural-feeling. The periwinkle and buttercup colors evoke sunny sky blue days, but also a contrast of energy and calm.
Sand
#FFF5E6
Deep Earth
#3E3713
Periwinkle
#D7E0FF
Soft Buttercup
#FFEEB0
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